With the analysis of the brand quality and processing in the markets is known to be the brand management in marketing. As planned and to secure its objectives, the brand should be ensured with the achievement of the objectives and then the continuation of the planning about the development of the brand. For brand management, it is very important to develop a good relationship with the target markets. The process of brand management is considered to be creating awareness about business processing with marketing strategies and campaigns. Brand building is considered to be generating a unique image and lasting image in the market place. On the side of the intuition, there will be a brand strategy template that helps for the development of business management. The relationship that the person has with the brand and also the experience that the target market has with the brand is known to be the tangible elements of the brand management processing. All the aspects of the consumer brand association might be handled by the brand manager and also with the supply chain with the members.
History of brand management:
To the prehistoric times, the band management is traced at an early age. In the Neolithic period, the branding of the farm animals can begin in the Middle East as the first practice that can be the first begun of brand management. And then the image of the branded cattle can be depicted in the paintings of the caves in the Stone Age and then the Bronze Age. In the lead of time, the practice has been extended over a period for making personal properties. For the process of trading, some of the types of brands that can be attached over the intended trading of the period such as the tools or the pottery.
Definition of brand management:
Branding was defined by Hislop in the year 2001, as the consideration of the process which helps to create a better relationship or else known to be the relation between the product of the company and the customer’s emotional perception over generating loyalty among the consumers. In the years 2004 and 2008 respectively business management was defined as the expectations of the customer and also the satisfaction of the customer must be fulfilled as defined by Kapferer, and Keller. To increase the value of the product, a function of the marketing uses various special techniques over the brand that helps in brand management. For the growth and build loyal customers, brand management engages with the price of the product that is based on the aim of marketing strategy which helps in the establishment. Brand management is enabled with a positive association and then making a strong awareness of the brand for its development. The process of finding the core value of the brand is considered to be brand management among the targeted customers, which would reflect the core value of the product. A brand might be considered as product, service, corporate, or a person in modern terms. Through brand management, it can be built with the brand credibility that can be with the loyalty of the brand that bounces from the circumstantial crisis and also provides the benefits with sensitive customers.