How To Avoid The SEO Trap

The purpose of this post is to introduce you to some of the jargon, tricks and techniques that SEO spammers use so that you can more easily spot them when they offer you their services. Of course, the easiest option is to simply ignore all unsolicited offers via email of any kind!

Ever since Google announced its PageRank algorithm in 1998 people have been seeking ways to game the system. This have given rise to a whole industry of cheap SEO link building. Automated software and sweat-shops in emerging economies have been producing hundreds of thousands of new links every day. Some people have done very well from operating in this industry, and some websites have increased profits as a result of buying these services. So, what’s the catch?

Well, in 2012. almost 14 years after announcing to the World that links will be used to rank pages, Google decided to start fighting back against the SEO spammers. Google’s Matt Cutts announced that they were going to start re-assessing websites which have been doing too much SEO. The SEO community are calling this an SEO Over Optimisation Penalty.

What Is SEO Over Optimisation?

Let me first make it clear that there are a lot of good ways of doing SEO. Good SEO is really a part of more traditional marketing. The goal is to get more websites talking about, and linking, to your business.

Over-optimisation may include:

  • Building too many unnatural links
  • Too many keyword specific links
  • Too much SEO